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2010 Prius Plug-in Hybrid Debuts at Frankfurt Motor Show

The 2010 Toyota Prius Plug-in Hybrid (PHV) Concept vehicle will make its world debut next week at the Frankfurt Motor Show. Based on the third-generation Prius, the PHV Concept expands Toyota’s Hybrid...

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Toyota First Automotive Manufacturer to Participate in SmartGridCity Project

Toyota Motor Sales (TMS), U.S.A., Inc. announced today that it will place ten Prius plug-in hybrid electric vehicles (PHV) with Xcel Energy’s SmartGridCity™ project in Boulder, Colorado. The vehicles...

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2010 Prius Plug-in Hybrid Makes North American Debut at Los Angeles Auto Show

The 2010 Toyota Prius Plug-in Hybrid vehicle (PHV) will make its North American debut today at the Los Angeles Auto Show. Built specifically to support a global demonstration program that begins this...

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Toyota Stages Sustainable Mobility Seminar

Toyota Motor Sales, U.S.A., Inc. stages the “2010 Toyota Sustainable Mobility Seminar” featuring presentations and panel discussions from global experts in energy, science and economics, exploring the...

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Georgetown to Help Toyota Test Prius Plug-in Hybrid Vehicles

Toyota Motor Sales, U.S.A., Inc. (TMS) announced today its launch of a Prius plug-in hybrid electric vehicle (PHV) demonstration program at Georgetown University. Two vehicles will be loaned to the...

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Toyota to Demo Prius Plug-In Hybrid Vehicles in New York City

Toyota Motor Sales, U.S.A., Inc. (TMS) announced today that New York City will join the company’s U.S. Prius Plug-in Hybrid vehicle (PHV) demonstration program. Five new Prius Plug-in Hybrid vehicles...

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Toyota to Reveal Prius Family of Vehicles at the North American International...

Toyota Motor Sales (TMS), U.S.A., Inc., will stage the world premiere of the Prius family of vehicles at a press conference at the 2011 North American International Auto Show in Detroit. In addition...

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Toyota to Live Stream World Debut of Prius Family Vehicles at Detroit

Toyota Division Group Vice President and General Manager Bob Carter will unveil the Prius family of vehicles at the 2011 North American International Auto Show in Detroit on Jan. 10. In addition to...

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Toyota Reveals Prius Family of Vehicles at the North American International...

Toyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show. In addition to the current third-generation Prius and Prius Plug-in...

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2011 NAIAS Press Conference - Prius Family World Premiere

TMC President Akio Toyoda talks about the company's commitments and Bob Carter, TMS group vice president and Toyota Division general manager, reveals the newest additions to the Prius family, Prius v...

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Toyota Launches Marketing Campaign for Prius Family of Vehicles

Toyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, “Prius Goes Plural,”...

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Toyota Increases Its Presence at 2011 Chicago Auto Show

With the start of the Chicago Auto Show a little more than one week away, Toyota is close to completing the largest exhibit the automaker has ever built for an auto show in the United States.  The...

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Toyota Announces the Plural of Prius

Toyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected ‘Prii’ as the preferred plural term for Prius.

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Toyota Announces Priority Registration Web Site for All-New Prius Plug-In Hybrid

Toyota Motor Sales (TMS), U.S.A., Inc., today announced the introduction of a new Online Order System that will launch later this year for the all-new Prius Plug-in Hybrid, the most advanced Prius yet.

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Toyota Selects Leviton as an Electric Vehicle Supply Equipment Provider

Torrance, Calif., August 10, 2011 -- Toyota Motor Sales, U.S.A., Inc. (TMS) today announced that Leviton has been selected as an approved Electric Vehicle Supply Equipment (EVSE) provider for Toyota...

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Toyota Announces Pricing for All-New 2012 Prius v and Prius Plug-in Hybrid...

RICHMOND, Calif., September 16, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. announced manufacturer’s suggested retail prices (MSRP) here today at the annual Green Drive Expo for two new hybrid...

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Toyota Prius Plug-in Earns 2012 Urban Green Vehicle Award

TORRANCE, Calif., Oct. 27, 2011 – The 2012 Toyota Prius Plug-in, which will go on sale in Spring of 2012, earned Decisive magazine’s annual Urban Green Vehicle of the Year Award today.

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Toyota Prius Family of Vehicles Receive GreenCarReports' '2012 Best Green Car...

TORRANCE, Calif., Nov. 28, 2011 – GreenCarReports.com has named the 2012 Toyota Prius family of vehicles as its “Best Green Car to Buy 2012.”

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Toyota Introduces 2012 Prius Plug-in Hybrid

Toyota, the world leader in hybrid passenger cars and SUVs, introduced the Prius Plug-in Hybrid at the annual Green Drive Expo here today, as the newest member of the Prius Family.

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2012 Toyota Prius Plug-in Hybrid Product Information

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Toyota Confirms Prius Plug-In's Eligibility for an Additional State of...

TORRANCE, Calif., February 23, 2012 – As the 2012 Prius Plug-in models begin to arrive at dealerships, Toyota Motor Sales, Inc. announces that it has been approved for the State of California’s Clean...

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Toyota Hits Four Million Unit Global Sales Milestone for Hybrids

TORRANCE (May. 22, 2012) – Toyota Motor Corporation (TMC) in Japan announced its global hybrid vehicle sales totaled four million units through April 2012.

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Toyota Prius Plug-In Model Helping Propel Hybrid Cause

TORRANCE, CALIFORNIA, Sept. 11, 2012 – After six months on the market, the Prius Plug-in model has sold over 6,000 units. This sales figure represents sales momentum that has propelled the Prius...

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Pricing Announced For 2013 Prius, Prius v and Prius Plug-In

TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS) today announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013...

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Toyota's Prius Family Tops California New Vehicle Registrations for 2012

TORRANCE, Calif., February 28, 2013 -- Toyota’s Prius-badged vehicles proved to be the most popular new vehicles with California drivers during the 2012 calendar year. 

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#Toyota and #Lexus in the U.S. Accounted for Nearly 2 Million of Total 5...

Torrance, Calif., April 16, 2013 -- Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, significantly reducing CO2 emissions and fuel consumption.

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Toyota Introduces 2013 Prius Plug-in MPG Challenge

WEST CALDWELL, N.J., May 29, 2013 – Toyota announced today the launch of the first Prius MPG Challenge rewarding environmentally-conscious, charitable organizations in N.Y., N.J. and Conn., with...

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Toyota Announces Winners of Prius Plug-in MPG Challenge, Wave Two

WEST CALDWELL, N.J., Aug. 26, 2013 – Toyota announced the winners for wave two of the Toyota Prius Plug-in MPG Challenge, with Pamela Lippe of Earth Day New York and Karen Lee of EcoKaren sharing the...

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2014 Toyota Prius Plug-In to Start Under $30,000

TORRANCE, Calif., Oct. 9, 2013 – It just got a little easier for drivers to maximize their fuel savings and be environmentally responsible. 

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Toyota Prius v Honored with Best All-Around Performance Award by Automotive...

TORRANCE, Calif., (Feb. 5, 2014) – The 2014 Prius v had earned the Automotive Science Group’s (ASG) Best All-Around Performance Award, and is distinguished as a Best-in-Class for the 2014 model year....

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Prius Medals in the Golden State

TORRANCE, Calif., (Feb. 18, 2014) - The Prius took home the gold in 2013 as the most popular vehicle-line in California for the second year in a row.  The Prius Family (Prius Liftback, Prius v, Prius...

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2015 Toyota Prius Plug-In Product Information

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2015 Toyota Prius Plug-In Hybrid is EVolutionary – and a Little Bit...

If the allure of an EV is outweighed by the need to drive longer trips without recharging, Toyota has the affordable answer with the Prius Plug-in Hybrid, the most advanced Prius yet. The numbers tell...

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Toyota is Global Hybrid Leader with Sales of 7 Million

TORRANCE, Calif. (Oct. 13, 2014) – Toyota Motor Corporation announced today global hybrid sales surpassed the 7 million unit mark in September. Toyota achieved this latest million-unit hybrid...

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2014 Toyota Prius Plug-In Product Information

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2013 Toyota Prius Plug-In Product Information

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With 8 Million Units Sold, Toyota Proves Hybrids Have Staying Power

Toyota City, Japan (August 21, 2015) — Toyota Chairman Takeshi Uchiyamada likes to tell the story of how his team couldn’t get the first Prius prototype to move for 49 days. According to him, “We had...

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Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling...

NEW YORK, March 23, 2016 – If there’s electricity in the air at the 2016 New York International Auto Show, it’s probably coming from the Toyota display, where the world’s hybrid vehicle leader has...

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2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

Toyota Division Group Vice President and General Manager Bill Fay reveals the 2017 Prius Prime, Toyota 86 and the 2017 Highlander at the 2016 New York International Auto Show on Wednesday, March 23,...

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Toyota Disrupts TechCrunch with Technology Trifecta 'The Impossible Quest'

SAN FRANCISCO (Sept. 12, 2016) – Take emerging virtual reality technologies, add one of the world’s most recognized visual architects and mix in an Emmy-award winning director and the most...

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2017 Prius Prime Product Information

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Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling...

Prime mover. Prime cut. Prime minister. Prime attraction. And for Trekkers, there’s the Prime Directive. “Prime” means best or top, and so it was a natural to use it for the most technologically...

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2017 Toyota Prius Prime Takes Top Honors for Electric/Hybrid Category at...

Los Angeles (November 15, 2016) – The 2017 Toyota Prius Prime was named the Electric/Hybrid Best Buy of 2017 in Kelley Blue Book’s annual awards honoring best new-vehicle choices available in the U.S....

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Prius Prime Shines Among Latino Consumers

Los Angeles (Dec. 6, 2016) – Toyota’s next chapter in hybrid technology is a win for Hispanic consumers as the Hispanic Motor Press Awards® recognized the all-new Prius Prime as one of the Best Cars...

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Toyota Prius Prime Wins 2017 World Green Car Award

NEW YORK, April 12, 2017—Toyota Prius Prime was declared the 2017 World Green Car today at the New York International Auto Show.

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Toyota Wins Altair Enlighten Award for Weight Savings Efforts

TRAVERSE CITY, Mich., July 31, 2017 – Toyota was presented with an Altair Enlighten Award for its use of innovative weight reducing vehicle closure systems at today’s CAR Management Briefing Seminars...

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Toyota Recalls Certain C-HR and Prius Plug-In Hybrid Vehicles

PLANO, Texas, November 15, 2017 – Toyota Motor North America, Inc., announced that it is conducting separate safety recalls in the U.S. of approximately 28,600 Model Year 2018 C-HR vehicles and...

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2018 - 2019 Toyota Full-Line Pricing

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